Is content marketing part of your marketing strategy? The answer should be yes!
No matter what industry you’re in, even in the parking industry, content marketing should be a part of your marketing plan. “Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” -Google Dictionary
Whether your firm is B2B or B2C (business to business or business to consumer), content marketing is a great way to create a relationship with your client base. Don’t believe us? Check out the info in the infographic! “B2B companies that blogged 11+ times per month had almost 3X more website traffic than those blogging 0-1 times.” Having a blog is a great way to get traffic to your website and interaction with your brand. From social media to blog posts, content marketing has a less invasive approach compared to traditional marketing. It creates the interest for the consumer, which is the first step in creating a positive relationship with your customer/client/consumer (whoever they might be).
While Facebook marketing is not always the answer to B2B marketing, it is important to have an updated page showing clients you are invested in your marketing and keeping up to date with your marketing strategies. Your Facebook Page should be an extension of your brand, including fonts, corporate colors, and overall tone. It may be a good idea to have more of personal tone on social media, so people can relate to your brand on a personal level.
If you want to mix content marketing into your marketing strategy we recommend starting with a blog and publishing 1-2 posts a month, and keeping an updated Facebook Page. The blog will not only help your SEO (or search engine optimization) on your company’s website, it will give you great content to post on social media sites as well!
Check out the infographic for more on content marketing!