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We’re Rebranding!!

In preparation for our 55th Anniversary next year, we are excited to announce Rich & Associates is getting a new look! Don’t worry, we’re still the company you know and trust we just look cooler now.

Our rebranding journey started with the hiring of our new Marketing Coordinator Kellsey Poston. We wanted a new fresh look to echo our updated website and new digital marketing strategy. Since 1963, Rich & Associates has been one of the nation’s leading parking consultants, providing expert parking planning and design services to government agencies, medical and educational institutions, developers, architects, and contractors… And while our business plan has continued to adapt, our look has not. But that’s changing now.

Our New Logo

A logo is the most important visual element of a brand identity. The inspiration for the logo came from one of our parking structures. The signature glass staircase in the photo is recreated in the logo design. Since Rich & Associates is partly an architecture firm, the logo has sort of a sketched look as if an architect was drawing it. The ends of the logo never end as if to extend into the abyss.

 

If you need a new version of our logo please contact marketing at kposton@richassoc.com.